Mrigaya Dham

Mrigaya
Dham

CONTENT WRITING / MEDIA
WRITING / EDITORIAL CONSULTANCY

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Portfolio


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About Me

I’m a licensed freelance Journalist, Editor and Public Relations Manager in Dubai who helps brands and individuals communicate their ideas into compelling words.

I am a creative, innovative & tech-savvy communication professional with a well-rounded perspective on Integrated Communications. With extensive publishing experience in editorial and commercial writing across print, online and social media content development, I am an experienced communicator & writer possessing exceptional writing and editing skills. In all my experience, writing has been my core strength and has continuously inspired and helped me grow. 

About Me

About

I’m Filix, a visual designer based in London. 
My major strengths are branding, web design, 
web development, ui/ux design, content strategy, 
motion gaphics and so on. I specialize in helping 
startups grow their businesses.


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Capabilities

My Capabilities

C -Suite Writing

Crafting integrated 360 communications plans for businesses and personal brand building for C-Suite executives that enable holistic thought leadership profiling.

Communications Strategy Development & Execution

Devising communications strategy for organisations to interact with investors, leadership, employees, customers, media and competitors.

 

Research and content writing

Researching to add validity to content. Competitor’s research along with industry statistics, facts and opinions helps craft accurate content.

 

 

 

Website content writing

Writing reader-friendly content to attract the right audience to website, engage them and work towards getting the user to take actions on website.

Corporate Film Scripts

While great visuals and audio are effective in grabbing audiences’ attention, it is the scriptwriting and overall narrative that is key to delivering business.

Press release writing

Writing short and concise press releases with a factual tone, giving the journalist the essence of the story.

Thought Leadership Pieces

Thought leadership, when done right can be an excellent way to reinforce your brand and enhance your content marketing strategy, allowing you to leverage your expertise and build trust with your audience.

 

Social media copywriting

Ensuring social media copy focuses on brand consistency, hits the right tone, and encourages the audience to take specific actions.

SEO Writing

With algorithms becoming smarter by the second, the selection, insertion and arrangement of SEO keywords need due attention. Achieving SEO friendly content is not a one-time affair. It requires continuous upkeep and fresh content addition to get relevant value in the eyes of target audiences and ranking on search engines.

 

Ghostwriting books,podcasts, speeches, blogs and opinion pieces

Ghostwriting from concept to completion for books, autobiographies, speeches, podcasts, blogs, opinion pieces, LinkedIn articles, media interviews and much more.

Tone Of Voice

Get heard far & wide, by your target audience with the right tone of voice that brings across the point in a crisp, comprehensible way. Develop your tone of voice to speak the right words and strengthen your brand’s identity.

 

Paragraph Structuring

Paragraphs play a crucial role in writing because they provide a framework for organising your ideas in a logical order. Developing a structure or framework for your writing will ensure that the most important points are covered appropriately.

Misspelt Words

It is essential to use the correct spelling of words in order to convey the exact meaning in a communication piece. It limits the chances of your message being misunderstood or misinterpreted, and also reflects your credibility, intelligence and reliability.

Grammar and Punctuation

Grammar and punctuation are necessary elements of any piece of writing. Communication and clarity go beyond word choice. Words and stories have to be arranged to convey what you want to say, what you want the reader to take in.

Inconsistency

Inconsistency in writing has a major impact on readers. Gaps and inconsistencies can make a text unclear and confusing for your audience.

Paraphrasing

Putting it into your own words can clarify the message, make it more relevant to your audience, or give it a greater impact. Paraphrased material can be used effectively to support your viewpoint.

 

Feature Writing

Features humanize, educate, entertain and illuminate the news elements in a colourful way. Features are more in-depth than traditional news stories and go beyond providing the most important facts. A feature can increase a client or company’s visibility and even help find new key audiences.

Opinion Pieces

If you have something important to say on your blog on any  hot or controversial topic, one of the best ways to gain credible visibility and recognition for your ideas is to develop a strongly focused opinion piece, known in the newspaper trade as an “op-ed.”

Media Comments And Pitches

A media pitch is an attempt to get a journalist, editor or media outlet interested in your story or news so that they decide to cover it. It is sent to a journalist or an editor of a newspaper, magazine, or news website with the aim to arouse interest and to ask if they would want to write about it. If you’re an entrepreneur who wants to share a story, expert media pitches and comments can make your idea newsworthy and help get it covered in the media.

 

Media Interviews

A media interview is your chance to sell yourself to the public. Whether you appear in a newspaper article, on a radio show, or a television program, you want to present yourself as an interesting, talented and professional writer. And you can achieve this if you do one simple thing — prepare.

Press Releases

You need to put on your best copywriting hat for writing a press release. It has to be short and to the point, ideally no longer than 500 words.

Speeches

Speech Writing is a way of sharing your thoughts with an audience through words. An effective speech should be structured with three major parts- introduction, body, and conclusion. Having a simple structure to the main part of your speech is important to help the audience follow your points and ideas.

Feature Writing

Features humanize, educate, entertain and illuminate the news elements in a colourful way. Features are more in-depth than traditional news stories and go beyond providing the most important facts. A feature can increase a client or company’s visibility and even help find new key audiences.

Internal Communication

Internal Communication transforms companies into communities through employee strategies, integrated systems and culture programs. Keep your employees connected and informed to create a shared understanding of company goals, values, and guidelines.

Opinion Pieces

If you have something important to say on your blog on any  hot or controversial topic, one of the best ways to gain credible visibility and recognition for your ideas is to develop a strongly focused opinion piece, known in the newspaper trade as an “op-ed.”

Thought Leadership Pieces

Thought leadership, when done right can be an excellent way to reinforce your brand and enhance your content marketing strategy, allowing you to leverage your expertise and build trust with your audience.

 

Media Comments And Pitches

A media pitch is an attempt to get a journalist, editor or media outlet interested in your story or news so that they decide to cover it. It is sent to a journalist or an editor of a newspaper, magazine, or news website with the aim to arouse interest and to ask if they would want to write about it. If you’re an entrepreneur who wants to share a story, expert media pitches and comments can make your idea newsworthy and help get it covered in the media.

 

Media Interviews

A media interview is your chance to sell yourself to the public. Whether you appear in a newspaper article, on a radio show, or a television program, you want to present yourself as an interesting, talented and professional writer. And you can achieve this if you do one simple thing — prepare.

Press Releases

You need to put on your best copywriting hat for writing a press release. It has to be short and to the point, ideally no longer than 500 words.

Speeches

Speech Writing is a way of sharing your thoughts with an audience through words. An effective speech should be structured with three major parts- introduction, body, and conclusion. Having a simple structure to the main part of your speech is important to help the audience follow your points and ideas.

Testimonials

My Clients

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Kaleidoscope Advertising LLC
Dubai

We've been working with Mrigaya for PR copy and social media content writing for our clients. She is always on time and efficient.

Milind Rao
Managing Director

Gopa Kumar, NLP Coach
Dubai

I am an NLP and life coach. Mrigaya edited and proofread my first book 'Shifting Gears'. She understands the client's requirements very well and provides suitable and quick solutions.

Gopa Kumar
NLP Coach and motivational speaker

Icon Consults
Dubai

Mrigaya helped us with all the content we needed for our marketing collaterals during the launch of our Dubai operations and our first job fair. She wrote perfect content for our website, Linkedin, company profile, welcome speech and press release. She understands her clients like a team member and comes up with good ideas and solutions.

Basma Hijazi
Managing Partner

Supercare Pharmacy (GMG Group)
Dubai

We got amazing concepts and scripts for our videos during the launch of 800 Super. Well done Mrigaya! Long way to go!!

Arshi Masood
Social Media Executive